So... Rich got started professionally by patching and programming the Moog Modular Synthesizer (model 2-P) in a local Memphis recording studio, which specialized in radio and TV jingles. He did the sound effects and musical patch for the very first "Weed Eater" television commercial, back in the early 70's. From that point on, he received a pay-rate of $52/hr (not bad money for a kid in the '70s) from the studio whenever they needed the Moog for session work, which was relatively new, increasingly popular, and- there weren't very many 'synthesists' around, back in those days... or for that matter, not many studios which could afford to buy Moog's.
When ARP began producing it's ARP-2600 model, that was something that local music stores could carry, display, and sell. So, several times a week, Rich could be found spending hours playing with, and patching the 2600. You'd think that the music stores would get annoyed... but actually, this drew-in people, and sometimes crowds. They were actually getting someone to demo the 2600's... someone who knew more about them that their salesmen, and sometimes, even the ARP reps. .... and all for free. The price tag for a 2600 in the early-mid '70s was still pretty steep for most musicians, but Rich's demonstrations actually convinced, and 'made the sale' numerous times.
Rich began recording his own music under the name of "Cybertron" in 1975. The name came about from the logical fusion of the words 'Cybernetic', and 'Electronic'... ergo 'Cyber-tron'. Although Rich had been in several bands over the years, he has always continued to compose and record his own solo, 'one-man-band' material as 'Cybertron'. (And yes, this predates the cartoon and/or action figures, also called Cybertron). Rich attended and graduated from the very first Recording Engineering College in Tennessee. 'Tennessee College for the Recording Arts' was located in what was a historically famous local Memphis studio... "Sounds of Memphis" Recording Studios, on Rayner Street. In it's day, it was one of the hit-making hot-spots, and even boasted of having George Harrison's old Moog-modular.
Beginning in 1978, Morby was hired to work in a brand-new, VERY state-of-the-art planetarium, as the audio technician/engineer. But the planetarium's Director was particularly interested in Rich because of his music compositions, and 'synthesizer sound', which was precisely what he wanted for the planetarium shows. So, Rich also composed and recorded theme and show music, space-music, and sound effects for the planetarium, and bought an ARP-2500 from another local studio. Armed with the ARP-2500, an ARP-2600, a MiniMoog, and a Moog 3-C, Morby was able to crank-out tons of all sorts of music, 'mood-setters", and sounds used by the planetarium for the in-house show productions, TV and radio jingles, 'canned-shows', the planetarium sold to other planetariums, and even music, segues, and 'bullets' for the planetarium's 'Laser light-shows', where Rich was also a "Laserist" performer. Even though the Apple II had emerged, and was a part of the planetarium's stock, Rich preferred to use analog controls... and sometimes, control-voltages from synthesizer modules and controllers. Every show was different, and was a constant 'draw' for the planetarium, and was promoted by Memphis' local FM Rock radio station.
In the meantime, Morby continued to work on the side as a synthesizer programmer/consultant for numerous studios in Memphis, as well as for many individual recording projects for bands, and free-lance producers.
Finally, having been a 'staff engineer' for a newly-built, top-notch studio on historic Beale Street, Rich got quite spoiled... every new piece of gear, keyboards & synths, recorders, shielded and acoustically tuned and isolated studio, booths, and control-room... clean and regulated 'tech' power receptacles throughout... first, a Souncraft TS-24, and then a Neve recording console... if it was new and 'the latest and greatest thing'... the studio owners bought it. And that, of course, meant lots and lots of sessions. After going for weeks without a day off, and working 16-18 hours days non-stop... the 'burnout factor' raised it's ugly head. Rich quit the studio... sold all of his home studio gear and synths (except his MiniMoog and Korg Poly-61), and completely dropped-out of the music world. He didn't even listen to ANY music for over two years. But then- as one might expect... once it's in your blood, your hooked. So, after a major relocation, and then a major divorce episode, he bought a cute little Yamaha 'arranger' synth... just something to play around with. No big deal... no big bucks... no amps or studio monitors... just a nice little 5-octave keyboard, with onboard speakers, effects, and sequencer. And so, it began... again. Like a 'Feringi' with a pocket-full of latinum, Morby got on the Internet, and started searching 'modulars'... and discovered "Synthesizers.com".
So, these days, having escaped from the rat-race of the big city, legally disposing of the old 'ball & chain', and having successfully raising his kids to adulthood, 'Morb' composes music in his home 'synthesizer studio', which includes two modular-systems made by Synthesizers.com- a monster 3-cabinet, 5-tier studio system, and a custom-designed 2-cabinet portable system, along with numerous other digital synths, gear, and digital recording workstation.
There is no certain genre that Cybertron's music will fit into. Nearly all of it is a mixture or fusion of several genres, including progressive-rock, symphonic-rock, classical, funk, R & B, jazz, electronic, space-music, and probably everything in between. A great deal of it comes about from experimental patching sessions, which often evolve and grow into multi-track compositions.
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